We were in the pharmacy yesterday and I was struck once again by how little I know about branding, or marketing. I mean, if you were trying to sell a range of 'intimate hygiene products', no matter whether or not they actually were derived from thistles, would you use a picture of a large, spiny thistle to attract clients? "Oh no, I have an itch in an embarrassing place! I shall buy the gel that looks like it will soothe me most quickly! The one in the box with the big picture of the thistle? Why on earth not?" At least, my mind doesn't work like that. More information here.
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